I grow weary of this argument popping up every October. Instead of lamenting the fact that breast cancer has an entire month dedicated to it, and that your cancer isn't as "popular," why not embrace the breast cancer model that brings it so much attention; learn from their strategies' drastically improve upon them; and use them to bring attention to the need for funding/additional research to the cancer of your choice? I'm far from a Nancy Brinker apologist, but before she did what I just described, no one was exactly jumping on the breast cancer bandwagon. Want change in the world? It begins with you.