Web Exclusive: What Is a "Good Death?"
April 01, 2009 – Kathy LaTour
Web Exclusive: Resolving Your Own Death
March 25, 2009 – Kathy LaTour
Web Exclusive: Understanding Hospice
March 20, 2009 – The American Hospice Foundation
Web Exclusive: Find a Clinical Trial That's Right for You
March 18, 2009
Web Exclusive: Find a Clinical Trial That's Right for You
March 18, 2009
Web Exclusive: Eulogy for Dr. Phillip Berman
March 18, 2009
Web Exclusive: A Granddaughter's Eulogy
March 17, 2009 – Heather Venrick
Calming Cancer Pain
March 17, 2009 – Kathy LaTour
Excerpt: When Hormone Therapy Can Stress You Out
March 17, 2009 – Ed Weinsberg
Treatment Snapshot
March 17, 2009
Choosing the Right Plan
March 13, 2009 – Christy Schmidt
Lymphoma, Myeloma & Prostate Cancer
March 13, 2009 – Elizabeth Whittington
When Do I Tell Her?
March 13, 2009 – Jasan Zimmerman
Web Exclusive: Caregiving Resources
March 13, 2009
What Can Patients Do to Reduce a Spouse's Stress?
March 13, 2009 – Lacey Meyer
Web Exclusive: Childhood Survivors Face Increased Risks
March 13, 2009 – Teresa McUsic
Soy Story
March 13, 2009 – Lena Huang
Web Exclusive: An Amazing Journey with Remarkable Women
March 13, 2009 – Kathy LaTour
An Incredible Journey
March 13, 2009 – Kathy LaTour
Web Exclusive: Identifying Insurance Challenges (and Solutions)
March 13, 2009 – Elizabeth Whittington
Medicare Resources
March 13, 2009
New Legislation Focuses on Helping Patients
March 13, 2009 – Teresa McUsic
The Four Parts of Medicare
March 13, 2009
Should Breast Cancer Patients Make the Switch?
March 13, 2009 – Beverly A. Caley
Web Exclusive: Types of Non-Hodgkin Lymphoma
March 13, 2009 – The American Cancer Society
Web Exclusive: Cognitive Changes
March 13, 2009
Web Exclusive: Types of Thyroid Cancer
March 13, 2009 – The National Cancer Institute
My Extended Vacation
March 13, 2009 – Gary Grieger
Does Treatment Differ for Older Patients?
March 13, 2009 – Heather L. Van Epps, PhD
New Blood
March 13, 2009 – Susan Kreimer
For the Caregiver: Brain Nourishment
March 13, 2009 – Laura Beil
The Low-Iodine Diet
March 13, 2009 – Charlotte Huff
Conquer Prostate Cancer: How Medicine, Faith, Love and Sex Can Renew Your Life
March 13, 2009 – Kathy LaTour
Childhood Cancer Survivors Skip Needed Mammograms
March 13, 2009 – Elizabeth Whittington
Young Patients Make Their Mark in Art Exhibit
March 13, 2009 – Lacey Meyer
U.S. Surgeon General's Office Releases Updated Family Health History Program
March 13, 2009 – Lacey Meyer
Kathy Bates Reveals Her Survivorship Status
March 13, 2009 – Lacey Meyer
Q&A: KRAS Testing
March 13, 2009 – Len Lichtenfeld, MD
Supplements Offer No Prostate Cancer Protection
March 13, 2009 – Lena Huang
Crossing Gender Lines
March 13, 2009 – Kathy LaTour
CancerCare Telephone Education Workshop: Seventh Annual Cancer Survivorship Series
March 13, 2009 – Elizabeth Whittington
Ad Campaign Targets Health Care Reform
March 13, 2009 – Elizabeth Whittington
Message From the Editor
March 13, 2009 – Debu Tripathy, MD
Treatment Updates
February 18, 2009 – Susan R. Peck, PhD
The Ins and Outs of Ports
February 18, 2009 – Curtis Pesmen
Stressed Out
February 18, 2009 – Lacey Meyer
Battling Cancer Again
February 18, 2009 – Teresa McUsic
Warrior Survivors
February 18, 2009 – Kathy LaTour
Mind Games
February 18, 2009 – Laura Beil
Trying Something New
February 18, 2009 – Nicole LeBrasseur, PhD
The Good Cancer?
February 18, 2009 – Charlotte Huff
Letters from Our Readers
February 18, 2009
The Medicare Prognosis
February 18, 2009 – Teresa McUsic
The Final Journey: The Life and Death of Judy Abernathy
October 05, 2009 – Kathy LaTour
Web Exclusive: What Is a "Good Death?"
April 01, 2009 – Kathy LaTour
Web Exclusive: Resolving Your Own Death
March 25, 2009 – Kathy LaTour
Web Exclusive: Understanding Hospice
March 20, 2009 – The American Hospice Foundation
Web Exclusive: Find a Clinical Trial That's Right for You
March 18, 2009
Web Exclusive: Find a Clinical Trial That's Right for You
March 18, 2009
Web Exclusive: Eulogy for Dr. Phillip Berman
March 18, 2009
Web Exclusive: A Granddaughter's Eulogy
March 17, 2009 – Heather Venrick
Calming Cancer Pain
March 17, 2009 – Kathy LaTour
Excerpt: When Hormone Therapy Can Stress You Out
March 17, 2009 – Ed Weinsberg
Treatment Snapshot
March 17, 2009
Choosing the Right Plan
March 13, 2009 – Christy Schmidt
Lymphoma, Myeloma & Prostate Cancer
March 13, 2009 – Elizabeth Whittington
When Do I Tell Her?
March 13, 2009 – Jasan Zimmerman
Web Exclusive: Caregiving Resources
March 13, 2009
What Can Patients Do to Reduce a Spouse's Stress?
March 13, 2009 – Lacey Meyer
Web Exclusive: Childhood Survivors Face Increased Risks
March 13, 2009 – Teresa McUsic
Soy Story
March 13, 2009 – Lena Huang
Web Exclusive: An Amazing Journey with Remarkable Women
March 13, 2009 – Kathy LaTour
An Incredible Journey
March 13, 2009 – Kathy LaTour
Web Exclusive: Identifying Insurance Challenges (and Solutions)
March 13, 2009 – Elizabeth Whittington
Medicare Resources
March 13, 2009
New Legislation Focuses on Helping Patients
March 13, 2009 – Teresa McUsic
The Four Parts of Medicare
March 13, 2009
Should Breast Cancer Patients Make the Switch?
March 13, 2009 – Beverly A. Caley
Web Exclusive: Types of Non-Hodgkin Lymphoma
March 13, 2009 – The American Cancer Society
Web Exclusive: Cognitive Changes
March 13, 2009
Web Exclusive: Types of Thyroid Cancer
March 13, 2009 – The National Cancer Institute
My Extended Vacation
March 13, 2009 – Gary Grieger
Does Treatment Differ for Older Patients?
March 13, 2009 – Heather L. Van Epps, PhD
New Blood
March 13, 2009 – Susan Kreimer
For the Caregiver: Brain Nourishment
March 13, 2009 – Laura Beil
The Low-Iodine Diet
March 13, 2009 – Charlotte Huff
Conquer Prostate Cancer: How Medicine, Faith, Love and Sex Can Renew Your Life
March 13, 2009 – Kathy LaTour
Childhood Cancer Survivors Skip Needed Mammograms
March 13, 2009 – Elizabeth Whittington
Young Patients Make Their Mark in Art Exhibit
March 13, 2009 – Lacey Meyer
U.S. Surgeon General's Office Releases Updated Family Health History Program
March 13, 2009 – Lacey Meyer
Kathy Bates Reveals Her Survivorship Status
March 13, 2009 – Lacey Meyer
Q&A: KRAS Testing
March 13, 2009 – Len Lichtenfeld, MD
Supplements Offer No Prostate Cancer Protection
March 13, 2009 – Lena Huang
Crossing Gender Lines
March 13, 2009 – Kathy LaTour
CancerCare Telephone Education Workshop: Seventh Annual Cancer Survivorship Series
March 13, 2009 – Elizabeth Whittington
Currently Viewing
Ad Campaign Targets Health Care Reform
March 13, 2009 – Elizabeth Whittington
Treatment Updates
February 18, 2009 – Susan R. Peck, PhD
The Ins and Outs of Ports
February 18, 2009 – Curtis Pesmen
Stressed Out
February 18, 2009 – Lacey Meyer
Battling Cancer Again
February 18, 2009 – Teresa McUsic
Warrior Survivors
February 18, 2009 – Kathy LaTour
Mind Games
February 18, 2009 – Laura Beil
Trying Something New
February 18, 2009 – Nicole LeBrasseur, PhD
The Good Cancer?
February 18, 2009 – Charlotte Huff
Letters from Our Readers
February 18, 2009
The Medicare Prognosis
February 18, 2009 – Teresa McUsic
The Final Journey: The Life and Death of Judy Abernathy
October 05, 2009 – Kathy LaTour

Ad Campaign Targets Health Care Reform

Connecting quality health care with economics

BY Elizabeth Whittington
PUBLISHED March 13, 2009

A few weeks before the historic inauguration of President Barack Obama, a handful of groups started a television advertising campaign reminding the new administration and Congress of an important national issue—affordable, quality health care. And while other concerns may be dwarfed by the country’s current economic problems, the ad campaign linked affordable health care to a healthy economy. The ads ran from early January through early February.

The groups behind the campaign include the American Cancer Society’s advocacy arm, ACS Cancer Action Network, the American Medical Association, and four other organizations representing a consumer group, a labor union, a lobbying group for the pharmaceutical industry, and an insurance company. John R. Seffrin, PhD, the chief executive officer of the ACS and ACS CAN, says that proposing solutions to the health care crisis wasn’t the purpose of the campaign. Instead, it was to send a clear message to policymakers that health care is still a top issue.

“Here are six very diverse organizations—and, indeed, on specific issues from time to time [they] do not agree,” Seffrin says, but “all six organizations agree that comprehensive, systemic health care reform is necessary and needs to be done.”

With the cost of health care becoming a larger portion of the country’s gross domestic product, Seffrin says the two issues can’t be separated. “We believe they need to couple them. It will make the [economic] stimulus package more likely to succeed if we fix the broken health care system.”

The ACS has stated that even cancer patients with insurance are often left financially depleted after paying for treatment. Seffrin hopes that by helping the public and the new administration view the issue through what he calls the “cancer lens” it will increase the pressure for health care reform.

“It’s pretty clear that we’re in a whole different place today than where we were in 1993 in the Clinton administration when the last health care reform was attempted.” 

Continue the conversation on CURE’s forum. >>
Talk about this article with other patients, caregivers, and advocates in the CURE discussion group.

Related Articles

1
×

Sign In

Not a member? Sign up now!
×

Sign Up

Are you a member? Please Log In