We want to know what you think about CURE®! Address your comments to editor@curetoday.com. If you prefer that your comment not be published, please indicate.
Drug Ads Don’t Belong on Television
I am sick and tired of seeing prescription drug ads on TV.
As a health professional (Doctor of Optometry), I know that such advertising was illegal for many, many years and wish it still was. Why? Because supporting these advertising costs is a primary reason that drug prices of all kinds are at such astronomically high levels.
These prices are unsustainable, which is why I am glad that one of President Trump’s goals is to reduce pharmaceutical prices across the board, especially for seniors and those who can’t otherwise afford them.
I also know that it makes it difficult for private physicians when their patients almost demand a certain product that they have seen on TV, when in many cases the physicians have reasons not to prescribe it. One of those reasons may be that there is a less expensive medication available that will offer a patient similar benefits.
I don’t have an answer, but I do feel that TV ads about medications often do more damage than many might realize.
Bill Sharpton, O.D., FAAO
LAKEMONT, GEORGIA
Stop Mincing Words
I just opened your magazine and read “To Talk Cancer, Practice Etiquette” (a letter in the fall 2019 issue that discouraged using clinical cancer terms when speaking with patients). I totally disagree with this.
I am so tired of people mincing words and making up words. It has become so ridiculous. Cancer is cancer. Tumors are tumors. Quit trying to sweet-talk it. I’m just tired of the doublespeak, and now I have to see it in this magazine. It really makes me angry.
Janet Ruby
KANSAS CITY, KANSAS
Note from CURE®’s editor-in-chief, Dr. Debu Tripathy: As I noted in response to the fall 2019 “Practice Etiquette” letter, I agree that medical professionals should be compassionate in discussing a patient’s cancer, but we also must be frank and factual. While being mindful of etiquette, we should avoid terms that are misleading or confusing.
Enjoying CURE®
I just want to say how inviting and professional your magazine is; I always look forward to getting it in my inbox. That reaction is a rare one for me, which is why I felt the urge to tell you what a fantastic job you’re doing!
Comments From Our Readers: CURE Winter Issue
We want to know what you think about CURE®! Address your comments to editor@curetoday.com. If you prefer that your comment not be published, please indicate.
Drug Ads Don’t Belong on Television
I am sick and tired of seeing prescription drug ads on TV.
As a health professional (Doctor of Optometry), I know that such advertising was illegal for many, many years and wish it still was. Why? Because supporting these advertising costs is a primary reason that drug prices of all kinds are at such astronomically high levels.
These prices are unsustainable, which is why I am glad that one of President Trump’s goals is to reduce pharmaceutical prices across the board, especially for seniors and those who can’t otherwise afford them.
I also know that it makes it difficult for private physicians when their patients almost demand a certain product that they have seen on TV, when in many cases the physicians have reasons not to prescribe it. One of those reasons may be that there is a less expensive medication available that will offer a patient similar benefits.
I don’t have an answer, but I do feel that TV ads about medications often do more damage than many might realize.
Bill Sharpton, O.D., FAAO
LAKEMONT, GEORGIA
Stop Mincing Words
I just opened your magazine and read “To Talk Cancer, Practice Etiquette” (a letter in the fall 2019 issue that discouraged using clinical cancer terms when speaking with patients). I totally disagree with this.
I am so tired of people mincing words and making up words. It has become so ridiculous. Cancer is cancer. Tumors are tumors. Quit trying to sweet-talk it. I’m just tired of the doublespeak, and now I have to see it in this magazine. It really makes me angry.
Janet Ruby
KANSAS CITY, KANSAS
Note from CURE®’s editor-in-chief, Dr. Debu Tripathy: As I noted in response to the fall 2019 “Practice Etiquette” letter, I agree that medical professionals should be compassionate in discussing a patient’s cancer, but we also must be frank and factual. While being mindful of etiquette, we should avoid terms that are misleading or confusing.
Enjoying CURE®
I just want to say how inviting and professional your magazine is; I always look forward to getting it in my inbox. That reaction is a rare one for me, which is why I felt the urge to tell you what a fantastic job you’re doing!
Thank you for adding meaningfulness to my life.
Nina Beaty
NEW YORK, NEW YORK
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April 30th 2024It is Meaghan’s unwavering dedication to supporting children and families during a parent’s illness, along with her willingness to take her direct patient care to practices within her professional position and her community service, that allow me to say Meaghan is truly an extraordinary healer deserving of this honor.
Read More
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April 29th 2024This year marks the 18th year that CURE and Oncology Nursing News have hosted the Extraordinary Healer Award for Oncology Nursing, which gives people the opportunity to recognize and honor the oncology nurses who have made a significant impact on their life.
Read More
How to Talk to a Care Team About Post-Mastectomy Chest Numbness
March 18th 2024Sensations in the chest after a mastectomy matter because they affect safety and quality of life, an expert said.
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Patients With Cancer Facing Fraud and Exploitation
March 18th 2024In the Spring 2024 issue of CURE® Magazine, we also cover financial hardships caused by scammers who purposely target patients with cancer.
Read More
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March 14th 2024Here is a run-down of some topics we covered in the Spring 2024 issue of CURE.
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