A PSA for Myeloproliferative Neoplasms

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After realizing how little awareness there was about MPNs, one advocate looked to his TV background to help.

Richard French, who was honored as one of CURE’s 2018 MPN Heroes, describes how he knew that his public service announcement (PSA) about myeloproliferative neoplasms (MPNs) was working — and what more work still needs to be done.

After French’s daughter was diagnosed with thrombocythemia, he grew frustrated at the lack of awareness about MPNs. So, he put his television background to good use and worked on a PSA that would air in markets across the nation. And while the PSA led to more money raised for the disease, French mentioned that he still hopes to grow the donor base of people contributing to the cause.