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Perfume me


Promise Me perfume

After posting yesterday that I'm participating in the Komen for the Cure 5K this weekend, I had a few people ask me on Facebook and privately about the perfume (Promise Me) and its cause-related marketing campaigns. There are a lot of blogs, articles and opinions about Komen and its impact on breast cancer awareness, funding and research, and most recently its decision to market the perfume. I'm not going to rehash them, but if you'd like some interesting reads about the subject, I've included a few links below.Susan G. Komen for the Cure statement on "Promise Me" perfume ingredients – Susan G. Komen for the CureKomen's pink ribbons raise green, and questionsUSA TodayWelcome, Fans, to the Pinking of AmericaNew York TimesKomen Has Crossed the Line – Lani Horn (breast cancer survivor who blogs as "Chemobabe") Komen has done great things for breast cancer patients and survivors over the decades in working to eliminate the stigma of cancer, raise money for research and educational programs and increase awareness. (We included the Susan G. Komen for the Cure organization in our advocacy feature in Fall - Advocates Make Cancer Their Mission). Personally, I think a breast cancer-branded perfume is misguided. I wouldn't buy a perfume for breast cancer, nor one for Alzheimer's disease, diabetes or Crohn's disease. Like many other cause-related marketing products, only a small part of the pie goes to the charity from the perfume's $60 price tag. However, the perfume's manufacturer has pledged at least $1 million to the charity.So, what do you think? Would you buy Promise Me?

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