Event honors individuals making difference in multiple myeloma.
PLAINSBORO, N.J. — (March 3, 2016) — CURE Media Group, the nation’s leading digital and print media enterprise focused on cancer patients, today announced that Academy Award winning actress, Marlee Matlin, will be the keynote speaker at the Multiple Myeloma (MM) Heroes Awards event, which will honor individuals making heroic contributions in the field of multiple myeloma, or in the lives of patients with multiple myeloma.
Matlin’s father, Don Matlin, passed away from multiple myeloma, in 2013, and she has since participated in Stand Up to Cancer fundraising specials to show support for the multiple myeloma and cancer communities.
The annual MM Heroes Awards event will be held Friday, March 18, at the Eden Roc Miami hotel in Miami Beach, Fla., during this year's 20th Annual International Congress on Hematologic Malignancies®. Winners and the individuals who nominated them will join and be honored by CURE Media Group at the event.
“Each MM Hero is nominated by patients, caregivers and colleagues who are involved in the fight against multiple myeloma, which is an incurable cancer of the blood that carries only a 46.6 percent chance of survival beyond five years, according to the National Cancer Institute,” said Mike Hennessy Jr., president of CURE Media Group. “It’s extremely important to recognize and honor the countless professionals and individuals helping to make a difference in the lives of people affected by this cancer.”
Another highlight of the evening will be the official unveiling of the documentary video commemorating Moving Mountains for Multiple Myeloma. A collaboration between CURE Media Group, Takeda Oncology and the Multiple Myeloma Research Foundation (MMRF), Moving Mountains for Multiple Myeloma saw a 15-person team of MM patients, doctors, family members, and supporters climb the famed 19,341-foot, Uhuru Peak, on Mount Kilimanjaro in Tanzania, Africa. In conquering the world’s highest free-standing mountain, the team raised awareness of, and approximately $250,000 for, critical myeloma research, with all proceeds benefiting MMRF efforts to accelerate research for next-generation treatments.
MM Heroes Awards event and registration information can be found at www.curetoday.com/events/mm.
About CURE Media Group
Combining science and humanity to make cancer understandable, CURE Media Group’s flagship product, CURE® magazine, is the indispensable guide to every stage of the cancer experience. With nearly 1 million readers, CURE is the largest U.S. consumer publication focused entirely on cancer, with broad distribution to cancer patients, cancer centers and advocacy groups. CURE Media Group’s offerings also include its online resource, curetoday.com, live meetings, a resource guide for the newly diagnosed, and the Extraordinary Healer™ national nursing award. It also offers CURE Connections, a video platform designed specifically for patients with cancer that features information, stories, advice about the cancer journey and subscription options to receive updates. Cure Media Group is part of Michael J. Hennessy Associates, Inc., a full-service health care communications company offering education, research, medical media and the acclaimed OncLive platform of resources for the practicing oncologist.
Matlin is appearing in conjunction with the CURE Multiple Myeloma Heroes Awards event and does not constitute or imply endorsement or any products or services.
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Michael J. LaCosta
Executive Director of Public Relations