CURESpring 2007
Volume 6
Issue 2

Susan G. Komen Breast Cancer Foundation’s new name and look.

To celebrate its 25th year, the Susan G. Komen Breast Cancer Foundation made some changes—most notably its name. Now Susan G. Komen for the Cure, the nonprofit entered 2007 with a new name, a trendy advertising campaign and a revamped website packed with videos, newsletters, message boards, events and more. The group also launched www.25komen.org, where people can create an online network of family and friends called a Promise Circle to raise awareness of breast cancer.