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NEW YORK, NY (January 28, 2019) — Today, CancerCare celebrated its 75th anniversary by revealing a new campaign “If It Matters To You, It Matters To Us.” The campaign declares CancerCare’s commitment to holistic, patient-centered support services, and celebrates a legacy of comprehensive care for people living with cancer.
“A cancer diagnosis turns a person’s life upside down. Throughout many doctors’ visits, tests and treatments, people with cancer often feel like they’re perceived as a patient rather than a person,” said CancerCare CEO, Patricia Goldsmith. “For 75 years, CancerCare has championed the importance of addressing what matters most to patients and their families through free, direct services to help cope with the emotional, practical and financial challenges of a cancer diagnosis.”
The heart of the campaign features distinct, personalized stories from CancerCare clients. CancerCaredoesn’t see cancer patients. They see writers, singers, actors, parents, and children in need of support. For Thomasina, a metastatic breast cancer survivor, CancerCare’s financial assistance helped relieve the burden of multiple doctor’s appointments and medications. For Nolan, a leukemia survivor, CancerCarehelped him acclimate to life after spending a year inside a hospital.
For 75 years, CancerCare’s commitment to offering help and hope to anyone affected by cancer has remained constant. Every program developed and each change made seeks to better serve clients and help them overcome the hardship of a cancer diagnosis. Throughout the coming year, CancerCareinvites anyone impacted by cancer—whether as a person living with cancer, a caregiver, a loved one or a friend—to celebrate by sharing what matters most to them.
To learn more about CancerCare’s history and legacy, visit www.cancercare.org, or join the conversation by following #CancerCare75.
Founded in 1944, CancerCare is the leading national organization providing free, professional support services and information to help people manage the emotional, practical and financial challenges of cancer. Our comprehensive services include counseling and support groups over the phone, online and in-person, educational workshops, publications and financial and co-payment assistance. All CancerCare services are provided by oncology social workers and world-leading cancer experts