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V Week’s “Help Cancer Research Win” Theme is Supported Through Key Activations and Events Using the Power of Sport to Accelerate Victory Over Cancer®
The V Foundation for Cancer Research, a top-rated cancer research charity, is pleased to announce its year-end initiatives, including the 16th annual V Week for Cancer Research. Starting with Giving Tuesday on Nov. 29 and concluding on Dec. 11, this year’s V Week will include a variety of activities and fundraising opportunities across ESPN and the V Foundation platforms by highlighting Jim Valvano’s legacy through the V Foundation and encouraging donations to fund life-saving cancer research.
“This is our biggest moment of the year,” said V Foundation CEO Shane Jacobson. “A time when we get to collaborate with our founding partner, ESPN, to celebrate the great Jim Valvano and raise awareness on the national stage of the impact cancer research has on saving lives.”
During V Week, ESPN and the V Foundation will encourage viewers to “Help Cancer Research Win.” In his famous ESPYS speech, Jim said research “may save someone you love.” Today, there are 18 million cancer survivors living in the United States, and that number is expected to be 22.1 million by 2030. The V Foundation awards 100% of its direct donations to cancer research and programs and has proudly awarded over $310 million for cutting-edge cancer research.
Viewers can join the fight through a variety of initiatives, including:
As part of the campaign, ESPN is working with Disney and multi-instrumentalist and singer/songwriter Allegra Miles on “Stronger Than You Know,” an original song developed to support overall V Week efforts throughout the 12-day activities and programming across ESPN platforms.
Throughout V Week, ESPN and the V Foundation will highlight stories from cancer survivors including Andrew Jones, a former basketball player at the University of Texas who battled cancer and has since donated a portion of his NIL funds to the V Foundation, and Patrick McCaffery from the University of Iowa men’s basketball team, who battled thyroid cancer at the age of 14.
“Victory Over Cancer® is something I am forever grateful for, and I will continue to be an advocate and role model for cancer research,” said McCaffery. “Anything you can do with Jimmy V’s name attached is special. I’m forever grateful to play on the big stage of the Jimmy V Classic and embody Jim’s ‘Don’t give up. Don’t ever give up’ mantra.”
“Each year, we make positive strides in achieving Victory Over Cancer®, stemming from the iconic moment when Jim Valvano gave his speech from the ESPYS stage nearly 30 years ago,” said Kevin Martinez, vice president of ESPN Corporate Citizenship. “It’s remarkable to look back at that moment and flash forward to where we are now and be proud of the progress. However, we are not done. We have more moments — including this V Week — to collectively come together to donate and support this cause as we continue in the fight against cancer.”
The V Foundation holds 11 consecutive 4-star (highest) ratings from Charity Navigator, America's largest evaluator of charities, and is among the top 2% of all charities evaluated. The V Foundation is a GuideStar Platinum-rated charity.
For more information, visit the V Foundation’s new website at v.org. The new site amplifies the stories of impact of cancer research, the people leading this work and cancer thrivers who have benefitted from research to make progress towards the V Foundation’s vision of Victory Over Cancer®.
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